Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Additional ISBNs: 1337386898, 0357033779, 1337679968, 9781337386890, 9780357033777, 9781337679961Contemporary Marketing 18th Edition is written by Louis E. Boone; David L. Kurtz and published by Cengage Learning. The Digital and eTextbook ISBNs for Contemporary Marketing are 9780357158951, 0357158954 and the print ISBNs are 9780357033777, 0357033779
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