A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) by Joseph F. Hair, Jr., G. Tomas M. Hult, Christian Ringle, and Marko Sarstedt is a practical guide that provides concise instructions on how to use partial least squares structural equation modeling (PLS-SEM), an evolving statistical technique, to conduct research and obtain solutions. Featuring the latest research, new examples using the SmartPLS software, and expanded discussions throughout, the Second Edition is designed to be easily understood by those with limited statistical and mathematical training who want to pursue research opportunities in new ways.Additional ISBNs: 148337744X, 1483377431, 9781483377445, 9781483377438, 1483377466, 9781483377469A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) 2nd Edition is written by Joseph F. Hair, Jr.; G. Tomas M. Hult; Christian Ringle; Marko Sarstedt and published by SAGE Publications, Inc. The Digital and eTextbook ISBNs for A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) are 9781483377452, 1483377458 and the print ISBNs are 9781483377445, 148337744X.