The Copywriter’s Toolkit: The Complete Guide to Strategic Advertising Copy

Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriters Toolkit book will sharpen your copywriting skills whatever your level.Additional ISBNs: 9781405199520, 1405199520, 9781118611814, 1118611810