Public Relations

Engagement. Conversation. Influence. Transparency.Trust. Public Relations presents a clear, engaging and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. Both its professional relevance and digital savvy make Public Relations the new standard for introductory public relations courses.nnstrongDistinctive Features/strongnn* Extended case studies in every chapter show students how to apply the chapter’s core conceptsnn* Ethics-including coverage of the six provisions in the Public Relations Society of America Code of Ethics-are discussed in every chapternn*Additional ISBNs: 9780190201470, 0190201479, 9780190201524, 0190201525