Petty’s Branding Law: A Guide to the Legal Issues in Brand Management

This book provides a comprehensive legal background needed for effective brand marketing including trademark law and important other legal areas. It can work as a supplement or primary text for any class or seminar dealing with the legal aspects of branding. First and foremost, brand marketers must develop legally protectable brand identifiers or elements such as the brand name and packaging that can both identify and to some degree position the brand in the minds of consumers. While much of this book examines legal issues associated with developing a new brand, the final chapter examines legal issues related to large successful brands.Additional ISBNs: 1683280865, 9781683280866Petty’s Branding Law: A Guide to the Legal Issues in Brand Management 1st Edition is written by Petty,Ross and published by West Academic Publishing. The Digital and eTextbook ISBNs for Petty’s Branding Law: A Guide to the Legal Issues in Brand Management are 9781683280866 and the print ISBNs are 9781634604772, 1634604776.