Media Argumentation

Media argumentation is a powerful force in our lives. From television commercials to war propaganda it can greatly influence public opinion. Walton takes a fresh look at the influence of mass media, showing the intersection of media sources with argumentation theory, informal logic, computational theory, and theories of persuasion.Additional ISBNs: 9780521876902, 0521876907, 9780511352959, 0511352956