Essentials of Health Care Marketing

Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.Additional ISBNs: 1284094324, 1284094316, 9781284094329, 9781284094312Essentials of Health Care Marketing 4th Edition is written by Eric N. Berkowitz and published by Jones & Bartlett Learning. The Digital and eTextbook ISBNs for Essentials of Health Care Marketing are 9781284124200, 1284124207 and the print ISBNs are 9781284094312, 1284094316