Alison Theaker0415317932, 9780415317931
Table of contents :
Book Cover……Page 1
Title……Page 4
Contents……Page 5
Notes on contributors……Page 8
Preface……Page 10
The context of public relations……Page 12
What is public relations?……Page 14
Public relations and communications……Page 29
Public relations, politics and the media……Page 43
Public relations and management……Page 59
Professionalism and regulation……Page 77
Strategic public relations……Page 92
Corporate communication……Page 94
Corporate identity……Page 106
Public affairs and issues management……Page 126
Business ethics, public relations and corporate social responsibility……Page 142
Stakeholder public relations……Page 156
Media relations……Page 158
Internal communications……Page 175
Corporate social responsibility in action: corporate community involvement and cause-related marketing……Page 194
An introduction to financial public relations……Page 216
Public sector public relations……Page 229
Consumer public relations……Page 243
Business-to-business public relations……Page 260
Using the internet effectively in public relations……Page 267
Shaping the future……Page 294
Changing media……Page 296
Research and evaluation – PR grows up?……Page 310
Future challenges for PR……Page 331
Coping with culture……Page 343
Bibliography……Page 358
Index……Page 371
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