Words That Sell: A Thesaurus to Help Promote Your Products, Services, and Ideas

Bayan R.0872801500, 9780872801509

Looking for a better way to say “authentic?” Words That Sell gives you 57 alternatives. How about “appealing?” Take your pick from 76 synonyms. You’ll even find more than 100 variations on “exciting. Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers-by mail, online, or in person.