Competitive intelligence: how to acquire and use corporate intelligence and counter-intelligence

Douglas Burnhardt9780273659280, 0-273-65928-6

What do you really know about your competitors, and potential competitors? What are the real threats your business faces in the next two years? What do your competitors know about you, how did they find out about it and how can you stop them finding out more? In many ways the challenges and risks faced by modern managers are not that different from those which governments deal with. But, whereas political decision-makers have long relied upon their intelligence agencies to guide, or at least clarify, their thinking with evidence and analysis, most executives have little or no experience with the process or products of intelligence.
Managers for the most part operate in an intelligence vacuum, relying upon their personal networks of information sources and, more dangerously, a wide array of unchallenged assumptions about their companies, their industries, and their markets. Rarely do you meet a manager able to answer the questions: What are your competitors trying to discover about you? And how are they doing it?
This report will equip managers with the necessary frameworks to: o Develop a clear understanding of the role and value of intelligence in all elements of the strategy process of their organizations o Initiate the creation or upgrading of in-house intelligence and counterintelligence programmes o Identify key intelligence topics o Use intelligence ‘products’ to minimize risk and achieve competitive advantage o Distinguish between tactical and strategic intelligence, and in turn better appreciate the critical differences between operational effectiveness and strategic positioning