Syndicating Web Sites With Rss Feeds For Dummies

Ellen Finkelstein9780764588488, 0764588486

So you have a business and you have a Web site. Bravo! You’re doing all the right things to be successful. But wait – the information on your Web site needs to be updated, and your customers need to know. Good heavens, didn’t you spend half of last week doing that? There’s got to be a quicker, easier way to keep your clientele informed, and while we’re at it, how about building your business too?RSS can come to your rescue, but first you need to know what it is and how to use it. Syndicating Web Sites With RSS Feeds For Dummies has what you need to know to get up and running fast-and with today’s flood of constantly-changing information, “fast” is a top priority.Here, in plain English, you’ll find out how to: * Use RSS to drive traffic to your Web site and build brand awareness * Choose and install the right software, set up RSS feeds, and decide on the format that meets your needs * Create RSS feeds from scratch, or put a news reader on your Web site * Improve your site’s ranking in search engines and build customer loyalty * Enable your customers to choose when and how they receive updated information * Tailor information for your audience and publish all your updates quickly and easily * Promote your RSS feed and explain to your customers how to use it * Provide added value for your customers Making the most of RSS can make life easier for both you and those who do business with you. Syndicating Web Sites With RSS Feeds For Dummies will help you maintain fresh content for your Web site, blog, or e-zine, promote your site and establish links to it, and even update vital documents like employee guides, price lists, and procedures manuals, quickly and easily.

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Table of contents :
Cover……Page 1
Contents at a Glance……Page 14
Table of Contents……Page 16
Foreword……Page 24
Introduction……Page 28
Controlling the Information Explosion……Page 34
Everywhere an Information……Page 36
Getting an Overview of RSS……Page 41
of Blogging and RSS……Page 47
and Tomorrow……Page 48
of RSS for Subscribers……Page 49
of RSS for Publishers……Page 50
Using RSS at Your Company……Page 51
Deciding on the Type of Reader……Page 58
Choosing a Web-Based Service……Page 67
Choosing Software……Page 68
Finding News Feeds……Page 72
Getting the Feed into Your Reader……Page 78
Using Your RSS Reader……Page 83
or Mobile Phone……Page 90
Developing Great RSS Content……Page 92
Using RSS to Spread Your Blog……Page 94
Bloggers Unite!……Page 95
Creating a Blog……Page 97
Creating a Blog with Your HTML Editor……Page 112
Maintaining Your Blog……Page 113
Publicizing Your Blog with RSS……Page 116
Writing for Results……Page 118
Using Full Text or Links?……Page 119
Deciding What You Want to Say……Page 122
Finding Content Resources……Page 127
Adding Value……Page 132
Using RSS to Market Your Site……Page 133
Creating a Web Site Based on RSS Feeds……Page 134
Launching Your RSS Feed……Page 138
Understanding the Formats……Page 140
Optimizing Your Site for RSS……Page 142
Creating an RSS Feed the Easy Way……Page 150
Editing Your Feed — Again and Again……Page 159
Reading Your First Feed — Finally!……Page 161
First, What is XML?……Page 164
Understanding the RSS File Structure……Page 165
Creating Your Own RSS File……Page 179
Taking Your Feed for a Test Drive……Page 182
Choosing an Automated RSS Tool……Page 186
Converting E-Mail to RSS……Page 198
Using Advanced Tools……Page 201
Podcasting: Adding Multimedia to RSS Feeds……Page 204
Understanding Podcasting……Page 205
Receiving a Podcast……Page 210
Listening to a Podcast……Page 216
Creating a Podcast……Page 219
Finding Out More about Podcasting……Page 223
Getting the Most Out of RSS Feeds……Page 226
Validating All Feeds……Page 228
Supporting the Technology……Page 230
Keeping Up to Date on Formats……Page 237
Using the Structure to Your Advantage……Page 240
Being Timely……Page 245
Registering Your Feed with Directories……Page 246
Linking to Your Feed……Page 248
Getting Auto-Discovered……Page 250
Explaining Just What RSS Is……Page 251
Telling Others All about Your Feed……Page 252
Branding Your Feed……Page 255
Republishing RSS Feeds on Your Site……Page 258
Using RSS-to-Web-Site Tools……Page 261
The Part of Tens……Page 272
Ten Best RSS Readers……Page 274
AmphetaDesk……Page 275
Bloglines……Page 276
FeedDemon……Page 277
Feedster……Page 278
NewsGator……Page 279
NewzCrawler……Page 280
Plucky Pluck……Page 281
RssReader……Page 282
Simple Subscribing with SharpReader……Page 283
Yahoo!……Page 284
More and Ever More……Page 285
Ten Ways to Market Your Web Site……Page 286
Optimizing for Search Engines……Page 287
Registering Your Site……Page 289
Getting Traffic Statistics……Page 290
Placing Ads……Page 292
Getting Affiliated……Page 293
Getting Links to Your Site……Page 295
Telling People about Your Site……Page 296
Creating an Online Community……Page 297
Publishing E-Zines and Blogs……Page 298
Writing Articles……Page 299
Ten Best RSS Resources……Page 300
Working with Tutorials……Page 301
Using Directories……Page 302
Reading Articles and Feeds……Page 303
Finding Sites with RSS Feeds……Page 306
Marketing with RSS……Page 309
Using Feed-Creation Tools……Page 310
Finding Podcasting Resources……Page 314
Using Discussion Groups……Page 315
Using Auxiliary RSS Tools……Page 316
Getting a URL……Page 318
Finding a Web Host……Page 320
Choosing an HTML Editor……Page 323
Creating the Information Architecture……Page 325
Adding Content……Page 326
Selling from Your Site……Page 328
Uploading Your Site……Page 330
Testing Your Site……Page 331
Index……Page 332