Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding How and Why Your Customers Buy

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Edition: 1

ISBN: 9780071441889, 0071441883

Size: 3 MB (3562233 bytes)

Pages: 288/0

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Bill Stinnett9780071441889, 0071441883

In this text, Fortune 500 consultant offers sales and marketing professionals a powerful framework for understanding the inner workings of a business and using that information to develop a strategy for influencing how and why the customer buys.

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