Key Marketing Skills

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Edition: 1st edition

ISBN: 9780749433550, 0749433558

Size: 6 MB (6442352 bytes)

Pages: 384/384

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Peter Cheverton9780749433550, 0749433558

This is a brand new edition that focuses on the practical issues faced by today’s marketing professionals. It is truly about turning strategy into action and provides answers to key marketing issues.

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