Full Frontal PR: Getting People Talking About You, Your Business, or Your Product

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Edition: 1

ISBN: 9781576600993, 1576600998

Size: 425 kB (434747 bytes)

Pages: 233/0

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Richard Laermer, Michael Prichinello9781576600993, 1576600998

This is a valuable road map to the land of buzz, and guide for snaring publicity. The authors provide examples of good and bad PR, and how to elicit media attention for yourself without the help of a PR firm and without a large budget.

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