For courses in Introduction to Communication A five-principles approach that helps students build practical communication skills Communication: Principles for a Lifetime was designed to address the biggest challenge when teaching Introduction to Communication: how to present the variety of fundamental theory and skills without overwhelming learners. By organizing the text around five key principles of communication, authors Steven Beebe, Susan Beebe, and Diana Ivy help students to see the interplay among communication concepts, skills, and contexts. The 7th Edition has been updated with new coverage of social media communication strategies.Additional ISBNs: 0134553748, 9780134553740, Alvin A. Arens, Alvin A. Arens; Randal J. Elder;Communication: Principles for a Lifetime 7th Edition is written by Steven A. Beebe; Susan J. Beebe; Diana K. Ivy and published by Pearson. The Digital and eTextbook ISBNs for Communication are 9780134553849, 0134553845 and the print ISBNs are 9780134553528, 0134553527.
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