International Dictionary of Marketing

Daniel Yadin0749435321

Written in clear, unambiguous language, this important reference provides accurate descriptions of the techniques, practices, terminology and jargon used in all marketing-related areas. Softcover.

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Table of contents :
Cover……Page 1
© Daniel Yadin, 2002……Page 5
Contents……Page 6
Introduction: a practical guide for marketers……Page 8
Aa……Page 12
Bb……Page 44
Cc……Page 72
Dd……Page 116
Ee……Page 136
Ff……Page 148
Gg……Page 168
Hh……Page 176
Ii……Page 188
Jj……Page 204
Kk……Page 208
Ll……Page 214
Mm……Page 228
Nn……Page 258
Oo……Page 268
Pp……Page 280
Qq……Page 328
Rr……Page 332
Ss……Page 348
Tt……Page 388
Uu……Page 404
Vv……Page 408
Ww……Page 414
Xx……Page 420
Yy……Page 422
Zz……Page 424
Appendix 1 US English, Queen’s English……Page 428
Appendix 2 Marketing-related business and other terms……Page 434
Appendix 3 Marketing-related technology terms……Page 440
Appendix 4 Print and production terms – still in use but going out of style……Page 444