The Customer Management Scorecard: Managing CRM for Profit

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ISBN: 0749438959, 9780749438951, 9781417593873

Size: 6 MB (6451390 bytes)

Pages: 428/0

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Bryan Foss, Merlin Stone, Neil Woodcock0749438959, 9780749438951, 9781417593873

his book shows companies how to establish accurately how good they are at managing their customers and what they need to do to improve their customer management. The book avoids arcane theories of CRM. Its recommendations are based on classic good practice in direct and database marketing, demonstrating the authors’ strong background in these areas.

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