Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

Disruptive new business models for winning in changing markets are the critical need of our generation. Yet they remain poorly understood, even as they transform competitive landscapes across industries.Business Model Generation offers students powerful, simple, tested tools for understanding, designing, reworking, and implementing new business modelsAdditional ISBNs: 9780470876411, 0470876417, 9780470901038, 0470901039