Information communication technologies and globalization of retailing applications

Dr. Rajagopal1605662488, 9781605662480, 9781605662497, 1605662496

Globalization has pushed the use of technology in business with advancing information and communication technology becoming a key factor in the future development of the retailing industry. Technology applications have significantly contributed to the exponential growth and profits of retailing institutions worldwide.
Information Communication Technologies and Globalization of Retailing Applications critically examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value. Discussions in this book encompass strategy implications for managers to optimize their advantage in retailing through the application of ICT, bridging the customer-technology gap.

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Table of contents :
Title……Page 2
Table of Contents……Page 4
Foreword……Page 11
Preface……Page 14
Understanding Retailing
Concepts……Page 20
Self Service Technologies
in Retail Financial Sector……Page 51
Customer Value and
New Product
Retailing Dynamics:
An Analytical Construct for
Gaining Competitive Advantage……Page 68
Measuring Consumer
Attitudes Towards
Self-Service
Technologies……Page 91
Measuring Variability
Factors in Customer
Values, Technology
Convergence and Profit
Optimization in a
Retailing Firm:
A Framework for Analysis……Page 128
Decision Support
Systems in Indian
Organised Retail Sector……Page 143
Dynamics of
Buyer-Supplier
Co-Dependency in
Optimizing Functional
Efficiency……Page 159
Loyalty Cards in
Retailing Industry:
Technology Application in
Customer Relations……Page 180
Internet, Reengineering
and Technology
Applications in Retailing……Page 205
Performance
Enhancement of Team
Retailing Through Six
Sigma Applications……Page 231
Consumer Response to
High Technology Mobile
Phones in Emerging
Markets……Page 245
Building Shopping
Arousal Through Direct
Marketing in Retail
Environment……Page 276
Marketing Strategy,
Technology and Modes of
Entry in Global Retailing……Page 297
Profit Impact on
Marketing Strategy and
Brand Management:
Methodological Perspectives……Page 335
Technology and Retailing
Firms:
Challenges Ahead……Page 354
About the Authors……Page 364
Index……Page 367