Web Systems Design and Online Consumer Behavior

Yuan Gao9781591403289, 1591403286

“Web Systems Design and Online Consumer Behavior provides an integrated perspective on e-commerce related research, reinforcing the idea that e-commerce research is not exclusive to any single discipline. “Web Systems Design and Online Consumer Behavior contains empirical research that is based on the most current developments in Web design, as well as refreshingly new theoretical models developed in light of the current state of the online shopping environment. Audiences of this book include both scholars and practitioners in the fields of user interface design, Web site development, Web marketing, human computer Interaction, user acceptance of information technology, and e-commerce related research and practices.