Kidfluence – The Marketer’s Guide to Understanding and Reaching Generation Y

Anne Sutherland, Beth Thompson9780071416221, 0071416226

Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980–Generation Y. This “what works and what doesn’t” book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.