Business web strategy: design, alignment and application

Latif Al-hakim, Massimo Memmola, Latif Al-hakim, Massimo Memmola1605660248, 9781605660240, 9781605660257

In the contemporary dialogue surrounding business Web strategy, two salient concerns indicating trouble in virtual space are emerging: (1) that the Internet may create additional managerial problems, and (2) that it may not actually be a solution for corporate problems. Empirical studies point to a lack of sound managerial Web strategy as well as a mismatch between a firm s Web strategy and its business strategy.
Business Web Strategy: Design, Alignment, and Application addresses the gap in business Web strategy through a collection of concentrated managerial issues. Gathering the latest theoretical frameworks, case studies, and authoritative research, this in-depth collection will be a powerful tool for managers, consultants, and trainers in their efforts to maximize the power of the Web to support business strategy, and a rich reference for academics, researchers and students in the field of Web strategy.

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Table of contents :
Title……Page 2
Editorial Advisory Board……Page 4
Table of Contents……Page 5
Detailed Table of Contents……Page 8
Foreword……Page 17
Preface……Page 19
Using Patterns for Engineering High-Quality E-Commerce Applications……Page 28
Informing Industry via Academic Research in ICT Skill and Capability Development……Page 53
The Impact of New Trends in the Delivery and Utilization of Enterprise ICT on Supplier and User Organizations……Page 73
Enterprise 2.0: Collaboration and Knowledge Emergence as a Business Web Strategy Enabler……Page 88
Customer Relationship Management (CRM): An In-Depth Analysis……Page 121
Different Web Strategies for Different E-Marketplaces……Page 145
Trends of Web Services Adoption: A Synthesis……Page 161
Web & RFId Technology: New Frontiers in Costing and Process Management for Rehabilitation Medicine……Page 172
The Web Strategy Development in the Automotive Sector……Page 197
Adaptive Mobile Web Browsing Using Web Mining Technologies……Page 225
Integration of Public University Web Sites and Learning Management Systems……Page 235
Innovating through the Web: The Banking Industry Case……Page 246
An Action Research Case Study of the Facilitators and Inhibitors of E-Commerce Adoption……Page 263
Acceptance of the Mobile Internet as a Distribution Channel for Paid Content in Germany……Page 275
Information Quality Satisfaction of Communication Portals: A Study of Central Cyber Government Office (CCGO) of the Hong Kong Government……Page 291
The Evaluation of IT Investments through Real Options……Page 304
Strategic Use of the Internet and Organizational Structure for E-Business: “Celta” Case at GM Brazil……Page 325
On the Use of Soft Computing Techniques for Web Personalization……Page 345
Compilation of References……Page 367
About the Contributors……Page 398
Index……Page 407