Blog Marketing

Jeremy Wright9780072262513, 0072262516

With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communicationsAll companies, large and small, know that reaching customers directly and influencing – and being influenced by – them is essential to success. Blog Marketingshows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company’s visibility, and position their organizations as industry thought leaders.Blogs will soon become a staple in the information diet of every serious businessperson . . . . Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions.”

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Table of contents :
Blog Marketing……Page 1
C O N T E N T S……Page 4
F O R EWO R D……Page 6
A C K N OWL E D GME N T S……Page 10
I N T RO D U C T I O N……Page 12
1 BLOGGING BASICS……Page 16
2 GETTING INTOTHE BLOGGING MINDSET……Page 30
3 THE POWER OF BLOGSFOR BUSINESS……Page 60
4 HOW YOUR COMPANY CANUSE BLOGS……Page 84
5 WHAT TYPE OF BLOGS AREBEST FOR YOUR COMPANY……Page 108
6 USING BLOGS TO INCREASEINTERNAL COMMUNICATION……Page 138
7 LEARN WHAT’S BEING SAIDABOUT YOUR COMPANYAND PRODUCTS……Page 162
8 PARTICIPATINGIN YOUR BLOG……Page 194
9 DEALING WITH NEGATIVITY……Page 226
10 HOW TO SUCCEEDIN BLOGGING……Page 252
11 THE FUTURE OF BUSINESSBLOGGING……Page 284
APPENDIX SAMPLE BLOGGING POLICY……Page 310
GLOSSARY……Page 316
ENDNOTES……Page 322
I N D E X……Page 324