Internet-Enabled Business Intelligence

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Edition: 1st

ISBN: 9780130409515, 0130409510

Size: 3 MB (2979416 bytes)

Pages: 368/0

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William A. Giovinazzo9780130409515, 0130409510

Link business intelligence to the Web! Technologies, integration, and applications. * Internet-enabled business intelligence: from planning to profit * In-depth coverage of integration and key enabling technologies, including Java and XML * Advanced analysis and profiling: understand customers better, and respond faster * Clickstrean analysis: understanding how customers use your site * Linking data warehouses to CRM and other enterprise/value chain systems

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