Information Communication Technologies and Emerging Business Strategies

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Edition: 1st edition

ISBN: 9781599042350, 1599042355

Size: 4 MB (4139760 bytes)

Pages: 333/333

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Shenja Van Der Graaf, Yuichi Washida9781599042350, 1599042355

This book explores new media such as online music stores, iPods, games, and digital TV and the way corporations are seeking innovative ways to (re)engage with their consumers in the digital era.

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