Persuasive Technology: Second International Conference on Persuasive Technology, PERSUASIVE 2007, Palo Alto, CA, USA, April 26-27, 2007, Revised Selected Papers

Timothy Bickmore, Daniel Mauer, Francisco Crespo, Thomas Brown (auth.), Yvonne de Kort, Wijnand IJsselsteijn, Cees Midden, Berry Eggen, B. J. Fogg (eds.)3540770054, 9783540770053

Persuasive technology is the general class of technologies that purposefully apply psychological principles of persuasion – principles of credibility, trust, reciprocity, authority and the like – in interactive media, in the service of changing their users’ attitudes and behavior. Only one year ago, in 2006, the first international conference in this area, PERSUASIVE 2006 was hosted in Eindhoven. The conference was entirely geared towards communicating the progress made in the area of persuasive technology, and towards presenting recent results in theory, design, technology and evaluation. It brought together a wide range of research fields, including social psychology, HCI, computer science, industrial design, engineering, game design, communication science, and human factors, and the formula worked: plans for a follow-up were made immediately upon its conclusion. PERSUASIVE 2007, the second international conference on persuasive technology, was hosted by Stanford University, April 26–27. The program featured a large number of presentations, both oral and in poster format, on new findings, new conceptualizations and designs, and new reflections on persuasion through technology. Sponsored by the National Science Foundation, this conference featured the best new insights into how video games, mobile phone applications, and Web sites can be designed to motivate and influence people.

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Table of contents :
Front Matter….Pages –
Persuasion, Task Interruption and Health Regimen Adherence….Pages 1-11
Promoting Physical Activity Through Internet: A Persuasive Technology View….Pages 12-17
Digital Therapy: The Coming Together of Psychology and Technology Can Create a New Generation of Programs for More Sustainable Behavioral Change….Pages 18-23
Designing Persuasion: Health Technology for Low-Income African American Communities….Pages 24-35
Fine Tuning the Persuasion in Persuasive Games….Pages 36-47
Captivating Patterns – A First Validation….Pages 48-54
Promoting New Patterns in Household Energy Consumption with Pervasive Learning Games….Pages 55-63
iParrot: Towards Designing a Persuasive Agent for Energy Conservation….Pages 64-67
The Pet Plant: Developing an Inanimate Emotionally Interactive Tool for the Elderly….Pages 68-79
Distributed User Experience in Persuasive Technology Environments….Pages 80-91
The PerCues Framework and Its Application for Sustainable Mobility….Pages 92-95
Persuasive Technologies Should Be Boring….Pages 96-99
Electronic Monitoring of Offenders: Can a Wayward Technology Be Redeemed?….Pages 100-104
Logical Modeling of Deceptive Negative Persuasion….Pages 105-108
Surveillance, Persuasion, and Panopticon….Pages 109-120
Support Services: Persuading Employees and Customers to Do what Is in the Community’s Best Interest….Pages 121-124
Improving Cross-Cultural Communication Through Collaborative Technologies….Pages 125-131
Group Reactions to Visual Feedback Tools….Pages 132-143
Can Brotherhood Be Sold Like Soap…Online? An Online Social Marketing and Advocacy Pilot Study Synopsis….Pages 144-147
Social Comparisons to Motivate Contributions to an Online Community….Pages 148-159
Can Companies Initiate Positive Word of Mouth? A Field Experiment Examining the Effects of Incentive Magnitude and Equity, and eReferral Mechanisms….Pages 160-163
Source Salience and the Persuasiveness of Peer Recommendations: The Mediating Role of Social Trust….Pages 164-175
An Examination of the Influence of Involvement Level of Web Site Users on the Perceived Credibility of Web Sites….Pages 176-186
Embedded Persuasive Strategies to Obtain Visitors’ Data: Comparing Reward and Reciprocity in an Amateur, Knowledge-Based Website….Pages 187-198
The Behavior Chain for Online Participation: How Successful Web Services Structure Persuasion….Pages 199-209
Exploring Persuasive Potential of Embodied Conversational Agents Utilizing Synthetic Embodied Conversational Agents….Pages 210-213
The Importance of Interface Agent Visual Presence: Voice Alone Is Less Effective in Impacting Young Women’s Attitudes Toward Engineering….Pages 214-222
Embodied Agents on a Website: Modelling an Attitudinal Route of Influence….Pages 223-230
Is it Me or Is it what I say? Source Image and Persuasion….Pages 231-242
Digital Television as Persuasive Technology….Pages 243-252
The Use of Mobile Phones to Support Children’s Literacy Learning….Pages 253-258
Toward a Systematic Understanding of Suggestion Tactics in Persuasive Technologies….Pages 259-270
Modelling a Receiver’s Position to Persuasive Arguments….Pages 271-282
Persuasive Recommendation: Serial Position Effects in Knowledge-Based Recommender Systems….Pages 283-294
Persuade Into What? Why Human-Computer Interaction Needs a Philosophy of Technology….Pages 295-306
Classical Rhetoric and a Limit to Persuasion….Pages 307-310
Persuasion Theories and IT Design….Pages 311-314
Back Matter….Pages –