Media Diversity: Economics, Ownership and the FCC

Mara Einstein9780805854039, 0805854037

Drawing on her dissertation research at Queens College, Einstein disputes the assumption that consolidation of media ownership necessarily means less diverse content. From a review of major studies, programming trends, and regulatory attempts to create diversity, she argues that the industry’s economic structure is behind television’s limited choices. A case study of the children’s TV marketplace offers a model for achieving diversity. Data tables chart prime-time network TV content trends.