Dynamic Modeling for Business Management: An Introduction

Bernard McGarvey, Bruce Hannon0387404619, 9780387404615, 9780387215563

Modeling is a tool used by savvy business managers to understand the processes of their business and to estimate the impact of changes. Dynamic Modeling for Business Management applies dynamic modeling to business management, using accessible modeling techniques that are demonstrated starting with fundamental processes and advancing to more complex business models. Discussions of modeling emphasize its practical use for decision making and implementing change for measurable results. Readers will learn about both manufacturing and service-oriented business processes using hands-on lessons. Then will then be able to manipulate additional models to try out their knowledge and address issues specific to their own businesses and interests. All of the models used in the book and a run-time version of the ithink software are included on a CD-ROM included with the book. Some of the topics covered include workflow management, supply- chain management, and strategy.