Decision Trees for Business Intelligence and Data Mining: Using SAS Enterprise Miner

Barry De Ville1590475674

This book offers a true enterprise view of business intelligence. IBM expert Mike Biere shows managers how to create a coherent BI plan that reflects the needs of users throughout the organization-and then implement that plan successfully. Biere explains how to objectively assess the business case for BI, and identifies proven solutions for the obstacles that lead many BI projects to fail. Coverage includes: * Setting appropriate expectations and goals for your BI project * Understanding how the key components of a complete BI solution fit together * Designing effective BI solutions-including content management, handling unstructured data, and end-user segmentation * Providing effective support for BI end users * Introducing Corporate Performance Management (CPM): an executive’s view of BI * Previewing tomorrow’s “next wave” in BI solutions * Comprehensive checklists for planning your BI project”