Managing Global Innovation: Uncovering the Secrets of Future Competitiveness

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ISBN: 3540254412, 9783540254416, 9783540689522

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Prof. Dr. Roman Boutellier, Prof. Dr. Oliver Gassmann, Prof. Dr. Maximilian von Zedtwitz (auth.)3540254412, 9783540254416, 9783540689522

What are the secrets of competitive R&D on a global scale? Based on empirical research with hundreds of R&D executives from more than 80 companies and 1000 R&D laboratories, the authors present new concepts and trends in global R&D management. Case studies from 22 best-practice companies illustrate how to put these concepts into practice. Adding new examples and management models, this third edition has been completely revised and updated incorporating emerging themes in R&D such as intellectual property management, innovation in China and India, technology listening posts, and leading R&D centers.

“A wealth of data followed by thorough analysis. A must read for R&D managers and business leaders.”

Frans J.A.M. Greidanus, Senior Vice President, Philips Research

“… a book whose rich trove of examples will inform the thinking of any manager who must think strategically about how to get the most out of R&D resources that are scattered globally. With the rise of knowledge hubs throughout the world, this third edition is especially timely.”

Philip Anderson, Professor, INSEAD

“An insightful and thorough work on the development of global innovation that identifies key strategies and perspectives with relevant and important lessons for those venturing into the global R&D arena …. and hit the mark for those of us who have been in the middle of building this architecture.”

Dr. Richard Carpenter, Global R&D Director, Procter and Gamble


Table of contents :
Front Matter….Pages i-x
Front Matter….Pages 1-1
Challenges of Organizing International Research & Development….Pages 3-39
Extent of R&D Internationalization….Pages 41-60
Foreign R&D in China….Pages 61-75
Internal Drivers….Pages 77-96
External Drivers….Pages 97-112
Establishing Overlaying Structures….Pages 113-126
Organizing Virtual R&D Teams….Pages 127-146
Front Matter….Pages 147-147
The Market as a Challenge for R&D….Pages 149-169
Technology Listening Posts….Pages 171-182
Managing the International R-to-D Interface….Pages 183-208
Transnational R&D Processes….Pages 209-232
Information & Communication Technologies….Pages 233-251
Directors of International R&D Labs….Pages 253-271
Managing Knowledge and Human Resources….Pages 273-288
Front Matter….Pages 289-292
DuPont: Gaining the Benefits of Global Networks — from the Science Base to the Market Place….Pages 293-305
Hoffmann-La Roche: Global Differentiation between Research and Development….Pages 307-320
Schering: Synchronized Drug Development….Pages 321-329
Ciba: International Research Laboratories in Japan: Practical Validation of a Strategic Concept….Pages 331-346
Kao: Localizing R&D Resources….Pages 347-355
Front Matter….Pages 357-360
Xerox: The Global Market and Technology Innovator….Pages 361-377
Front Matter….Pages 357-360
Canon: R&D-Driver for Continuous Growth and Diversification….Pages 379-395
Hewlett-Packard: Planet-Wide Patterns in the Company’s Technology Tapestry….Pages 397-444
IBM: Using Global Networks for Virtual Development….Pages 445-458
SAP: Global Intellectual Property Management in the Software Industry Sector….Pages 459-485
Unisys: Localization of Software Development….Pages 487-506
Huawei: Globalizing through Innovation….Pages 507-522
Fujitsu: Solutions for the Ubiquitous Networking World….Pages 523-534
Swiss Re: Global Intellectual Property Management in the Financial Services Industry….Pages 535-554
Front Matter….Pages 555-557
ABB: Management of Technology: Think Global, Act Local….Pages 559-571
Daimler: Global Knowledge Sourcing and Research….Pages 573-602
Schindler: Institutionalizing Technology Management and R&D Core Competencies….Pages 603-621
Hitachi: Management Practices for Innovation in Global Industrial Research….Pages 623-646
Leica Microscopy: International Transfer of R&D Activities….Pages 647-661
MTU: Partner in International High-Tech-Cooperations….Pages 663-675
BMW Group: Strategic Framework for Global Innovation to Enhance the Efficiency of Global R&D….Pages 677-693
Siemens: Flying with the Dragon – Innovation in China….Pages 695-708
Front Matter….Pages 709-709
Implications for Organizing Global R&D….Pages 711-751
Back Matter….Pages 753-807

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