Customer Relationship Management

Kristin L. Anderson, Carol J. Kerr9780071379540, 0071379541

This reader-friendly series is must read for all levels of managersAll managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations.As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today’s hottest topics. Customer Relationship Management supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.Kristin L. Anderson (Minneapolis, MN) is a customer service consultant. Carol J. Kerr (Austin, TX) is a learning solutions consultant with Motorola.