Franchising & licensing: Two Powerful Ways to Grow Your Business in

Andrew J. Sherman0814472222, 9780814472224, 9780814427798

For well over a decade, Franchising & Licensing has been the standard reference for industry executives, consultants, and academics. Covering every aspect of these complex but highly profitable business strategies, the new third edition is applicable to domestic and international franchising initiatives alike. Every chapter has been brought up to the minute, with timely and detailed information on subjects such as:* creating market-responsive sales, marketing, and globalization strategies * raising capital, structuring agreements, and protecting intellectual property * meeting regulatory, legal, and employment standards * establishing quality control and compliance measures * assessing opportunities for mergers & acquisitions, joint ventures, and other alternatives to franchising Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, Franchising & Licensing remains the definitive resource for corporations in a myriad of industries.

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Table of contents :
Team DDU……Page 1
CONTENTS……Page 8
Preface to the Third Edition……Page 10
Acknowledgments……Page 12
Part 1. An Overview of Intellectual Capital Leveraging Strategy……Page 14
1 Leveraging Intellectual Capital to Create Growth Opportunities and Profitable New Income Streams……Page 16
Part 2. Franchising as a Growth Strategy……Page 22
2 The Foundation of Franchising……Page 24
3 Developing the Operations and Training Programs……Page 34
4 Developing System Standards and Enforcing Quality Control……Page 50
5 Federal and State Regulation of Franchising……Page 72
6 Compliance……Page 102
7 Structuring Franchise Agreements, Area Development Agreements, and Related Documents……Page 118
8 Protecting the Intellectual Property of the Franchise System……Page 148
9 Managing Disputes……Page 178
10 Developing Sales and Marketing Plans……Page 204
11 Taking Your Franchise Program Overseas……Page 228
Part 3. Financial Strategies……Page 244
12 Business and Strategic Planning for the Growing Franchisor……Page 246
13 Capital Formation Strategies……Page 256
14 Management and Leadership Issues in Building a Successful Franchising Organization……Page 294
15 The Role of the Chief Financial Officer and Related Financial and Administrative Management Issues……Page 310
16 Special Issues in Mergers and Acquisitions……Page 330
17 Managing the Transfer and Renewal Process……Page 346
Part 4. Alternatives to Franchising……Page 358
18 Strategic and Structural Alternatives to Franchising……Page 360
19 Structuring Licensing Programs and Agreements……Page 374
20 Joint Ventures and Strategic Alliances……Page 396
Appendix. Resource Directory: List of State Administrators and Agents for Service of Process……Page 410
Index……Page 442