Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs

Harold Davis9780596101084, 0596101082

This comprehensive guide takes a close look at advertising on the web-how it works and how Google’s advertising programs can turn your site into a money maker. Tasks include delivering image ads precisely targeted to your site, and generating text ads that accompany specific search term results. After reading this book, you’ll know Google’s AdSense and AdWords services inside and out.