Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets

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Series: How to Do Everything

ISBN: 0749440236, 9780749440237, 9781417572250

Size: 3 MB (3096317 bytes)

Pages: 260/0

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Sicco Van Gelder0749440236, 9780749440237, 9781417572250

This book provides a rigorous analytical framework that can be used comparatively across markets to reveal the factors that are most significant to particular types of brands.

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