Marketing without Advertising: Inspire Customers to Rave About Your Business to Create Lasting Success

Michael Phillips, Salli Rasberry, Mary Randolph, Mary Randolph9780873373692, 0873373693

This book teaches small business owners to the secrets to making a business dazzle. it provides practical advice on how to attract new customers, satisfy the regulars, and turn dissatisfied one-timers into loyal supporters. It details strategic methods for effective pricing, customer education, improving store appearance, “spreading the word” and utilizing the internet – both for marketing and direct sales. A must-have for any small business owner!”