First in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon

Darren Rovell9780814472996, 0-8144-7299-0

A US sports business reporter, who guzzled Gatorade during his recent running of the New York Marathon, traces the story of how this sports drink developed by three doctors became a marketing success. Rovell also gives voice to critics, who question athletes’ need for a drink other than water. He includes photos of its developers, a long list of sponsors, the short form of Gatorade’s creation story, and sales data.