Branded Male: Marketing to Men

Mark Tungate0749450118, 9780749450113, 9780749453565

Книга Branded Male: Marketing to Men Branded Male: Marketing to MenКниги Менеджмент Автор: Mark Tungate Год издания: 2008 Формат: pdf Издат.:Kogan Page Страниц: 228 Размер: 1,6 Mb ISBN: 0749450118 Язык: Русский0 (голосов: 0) Оценка:Branded Male discusses the evolution of the male consumer and the efforts of marketers to tap into the underdeveloped male market. Using a typical modern male’s weekday as a template, the book considers all the opportunities for marketing to him and the best ways to exploit these opportunities. Through this template, Branded Male examines male-centered branding in areas as diverse as cars, restaurants, technology, fashion & grooming, bars, gyms and books. Tungate also traces the evolution of the male consumer over the course of the past years, providing insight into how marketing experts have successfully targeted men.