Persuasive Imagery: A Consumer Response Perspective

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Series: Advertising and Consumer Psychology

ISBN: 9780805842029, 0805842020

Size: 7 MB (7700953 bytes)

Pages: 463/463

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Linda M. Scott, Rajeev Batra9780805842029, 0805842020

Sponsored by the Society for Consumer Psychology, this vol. synthesizes & advances existing knowledge of consumer response to visuals using an interdisciplinary perspective.

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