Strategic Management: Process, Content, and Implementation

Hugh Macmillan, Mahen Tampoe0198782292, 9780198782292, 9780585361642

Strategic management forms the core of any business course. The body of literature available has grown rapidly, leading to a tendency for textbooks on the subject to become very large, with authors seeking ever-expanding coverage. This textbook provides a concise alternative to such volumes. Most business students are hoping to derive some usable knowledge from the time they spend on strategic management, besides the academic knowledge to pass their examinations. This text therefore takes practice into account as well as the academic literature, and gives full weight to the real-life problems of implementing strategy.

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Table of contents :
xxx.JPG……Page 1
1 – Introdução.pdf……Page 2
2 – Prefácio.pdf……Page 5
3 – Chapter 1.pdf……Page 7
4 – Chapter 2.pdf……Page 12
5 – Chapter 3.pdf……Page 21
6 – Chapter 4.pdf……Page 29
7 – Chapter 5.pdf……Page 40
8 – Chapter 6.pdf……Page 56
9 – Chapter 7.pdf……Page 65
10 – Chapter 8.pdf……Page 76
11 – Chapter 9.pdf……Page 90
12 – Chapter 10.pdf……Page 109
13 – Chapter 11.pdf……Page 127
14 – Chapter 12.pdf……Page 142
15 – Chapter 13.pdf……Page 155
16 – Chapter 14.pdf……Page 162
17 – Chapter 15.pdf……Page 168
18 – Chapter 16.pdf……Page 175
19 – Chapter 17.pdf……Page 187
20 – Chapter 18.pdf……Page 199
21 – Chapter 19.pdf……Page 209
22 – Chapter 20.pdf……Page 222
23 – Chapter 21.pdf……Page 237
24 – Chapter 22.pdf……Page 253
25 – Epilogue.pdf……Page 263
26.pdf……Page 265
27.pdf……Page 267
28.pdf……Page 278
29.pdf……Page 290
30.pdf……Page 301
31.pdf……Page 311
32.pdf……Page 322
33.pdf……Page 335
34.pdf……Page 337
35.pdf……Page 341