In search of stupidity: over 20 years of high-tech marketing disasters

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Edition: 1

ISBN: 1590591046, 9781590591048

Size: 518 kB (530898 bytes)

Pages: 256/0

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Merrill R. (Rick) Chapman, Merrill R. Chapman1590591046, 9781590591048

This incisive, witty book looks at some of the most influential marketing and business philosophies in technology and, through hindsight, provides an educational and vastly entertaining examination of why they didn’t work.

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