The 24 Sales Traps and how to Avoid Them: Recognizing the Pitfalls That Mislead Even the Best Performers

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Edition: 1st

ISBN: 9780814471418, 0-8144-7141-2

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Dick Canada9780814471418, 0-8144-7141-2

There’s nothing easier, more natural – or more dangerous – than to latch on to wrong information. Salespeople do it all the time, as they mistakenly build their sales philosophies on foundations of half-truths and falsehoods, such as “you must be aggressive to succeed in sales” or “lower your price to close the sale.”

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