Mean Markets and Lizard Brains: How to Profit from the New Science of Irrationality

Terry Burnham9780471602453, 0471602450

Mean Markets and Lizard Brains explains why manias, panics, and crashes happen, why people keep making the same mistakes, and how you can not only avoid losing but turn the tide and profit, even if the markets continue to decline. Terry Burnham, a behavioral economist who has a proven keen ability to translate complex topics into every day language, looks not only at the stock market but at the economy, real estate, bonds, mortgages, and savings, and shows how continued irrationality will have a big impact on all of us and what we can do about it. By spotting the insanity today, you can avoid the pain tomorrow.