Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today’s airline industry, as well as a reference work for those with a professional interest in the area. Carefully revised, the seventh edition of this internationally successful book examines an exceptionally turbulent period for the industry. It features new material on.
Additional ISBNs: 9781409401476, 1409401472, 9781409486688, 1409486680
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