IdeaWise: How to Transform Your Ideas

Steve Rivkin, Fraser Seitel0471129569, 9780471129561, 9780471218517

Книга IdeaWise: How to Transform Your Ideas IdeaWise: How to Transform Your IdeasКниги Менеджмент Автор: Steve Rivkin, Fraser Seitel Год издания: 2002 Формат: pdf Издат.:Wiley Страниц: 256 Размер: 1,3 ISBN: 0471129569 Язык: Английский0 (голосов: 0) Оценка:An easy-to-understand and easy-to-implement method for creating new ideas and new productsThis book blows the lid off the so-called “idea gurus” by demystifying the creation of great new innovations. It offers readers a way to look at their company’s existing products and services in order to transform them into new ideas. Well-known and respected authors Steve Rivkin and Fraser Seitel take readers into the Idea-Scape, a place where innovation is born from existing ideas transformed and manipulated in inventive ways to produce new products and business solutions. Examples of methods outlined include: What can you combine with an existing idea? What can you adapt? How can you put a product to other uses? What can you eliminate? . . . and much more.

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Table of contents :
IDEAWISE……Page 3
FOREWORD……Page 7
CONTENTS……Page 9
Introduction……Page 11
CHAPTER 1. “But, I’m Not Creative”……Page 15
CHAPTER 2. Don’t Buy the Idea Industry’s Blather……Page 23
CHAPTER 3. Seek and Ye Shall Find……Page 37
CHAPTER 4. Thomas Edison Was Right……Page 55
CHAPTER 5. What Could You Substitute?……Page 69
CHAPTER 6. What Could You Combine?……Page 85
CHAPTER 7. What Could You Magnify or Minimize?……Page 111
CHAPTER 8. What Else Could It Be?……Page 131
CHAPTER 9. What Could You Eliminate?……Page 145
CHAPTER 10. What Could You Reverse?……Page 167
CHAPTER 11. What Could You Bring Back?……Page 181
CHAPTER 12. Generate First, Judge Later……Page 201
CHAPTER 13. One Final Word: Cojones……Page 221
Index……Page 231