Go Google: 20 Ways to Reach More Customers and Build Revenue with Google..

Greg Holden9780814480595, 0814480594

Книга Go Google: 20 Ways to Reach More Customers and Build Revenue with Google… Go Google: 20 Ways to Reach More Customers and Build Revenue with Google Business ToolsКниги Бизнес книги Автор: Greg Holden Год издания: 2008 Формат: pdf Издат.:AMACOM Страниц: 320 Размер: 9,1 ISBN: 0814480594 Язык: Английский0 (голосов: 0) Оценка:Google is not only the search engine of choice for millions of users, it is an immensely powerful tool for savvy businesspeople who know how to use its advanced features. Go Google is a comprehensive guide to everything readers need to know about Google’s myriad applications, including Google Apps, Google Docs and Spreadsheets, Google SMS, Google Base, and other services that will help businesses get organized — and get noticed. Companies will learn how to get their message heard and take their marketing to a new level by: * Creating and strengthening their business websites with Google Page Creator, Google Analytics, and Google Checkout.* Improving communication with clients and co-workers using Google Talk, Google SMS, and Google Groups. * Marketing themselves to prospective customers using Google AdWords, AdSense, and Google directory placement. * Improving their visibility by creating business blogs with Blogger. Complete with information on research tools like Google Local, Google News, and Google Alerts, this is the ultimate guide for businesses of every size.

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Table of contents :
Go Google……Page 1
Contents……Page 6
PART I: Getting Ready to Go Google……Page 10
1.Learning from Google: A 21st-Century Model for Success……Page 12
2.Searching and Finding:Getting Started with Google……Page 22
3.Goals for Google-izing Your Business……Page 31
PART II: Using Google to Search and Be Found……Page 42
4.Improving Google Search Results……Page 44
5.Improving Your Visibility with AdWords……Page 54
PART III: Putting Google to Work for You:Google Apps……Page 72
6.Collaborating with Google Apps……Page 74
7.Working with Docs & Spreadsheets……Page 109
8.Working with Google Calendar……Page 147
9.Gmail for Your Office……Page 165
10.Google Talk……Page 185
11.Publishing with Google Page Creator……Page 201
12.Boosting Your Bottom Line with AdSense……Page 219
PART IV: Communications and Sales Tools……Page 232
13.Blogging to Improve Marketing and Customer Relations……Page 234
14.Gathering Business Data:News,Gadgets,and More……Page 247
15.Buying and Selling on Google Base……Page 258
16.Improving Catalog Sales……Page 278
17.Improving Web Site Performance with Google Analytics……Page 292
18.Organizing Your Business Files……Page 305
19.OrganizingYour Images with Picasa……Page 314
20.Moving Forward:Google Apps Premium,Pack,and More……Page 322
Appendix A: Other Online Tools……Page 334
Appendix B: More Google Tools……Page 340
Appendix C: Google-Related Web Sites……Page 344
Index. Eagle Hill……Page 348