Managing as Designing

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ISBN: 9780804746748, 0804746745

Size: 2 MB (1822222 bytes)

Pages: 313/313

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Richard Boland Jr., Fred Collopy9780804746748, 0804746745

The premise of this book is that managers should act not only as decision makers, but also as designers. In a series of essays from a multitude of disciplines, the authors develop a theory of the design attitude in contrast to the more traditionally accepted and practiced decision attitude.

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