Martin Webb9781841127613, 1841127612
As presenter of Channel 4’s Risking it All, serial entrepreneur Martin Webb has guided many fledgling businesses through the start-up process. His advice, tips and insider secrets will help you transform your dream into reality. Why spend your life working for the man when you could be out there making your first million?
Table of contents :
Make Your First Million……Page 2
Prologue: The false start……Page 7
1 Introduction……Page 16
2 Starting again……Page 40
3 Putting the idea into practice……Page 56
4 The opening days……Page 74
5 Building on success……Page 92
6 Branching out and preparing to exit……Page 114
7 And in conclusion……Page 136
Appendix: The Entrepreneur’s Toolkit……Page 142
Item 1 The general business model and working capital……Page 145
Item 2 Risk assessment……Page 147
Item 3 Getting the start-up money……Page 152
Item 4 Drawing up the first rough financial plan……Page 159
Item 5 The decision to lease premises or buy them……Page 166
Item 6 Drawing up a detailed business plan……Page 171
Item 7 The formal documentation of staff appraisal……Page 187
Index……Page 189
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