John O’Shaughnessy, Anthony Pecotich, Clifford J., II Shultz076560972X
Table of contents :
CONTENTS……Page 6
FOREWORD……Page 10
ACKNOWLEDGMENTS……Page 12
INTRODUCTION……Page 18
EAST AND SOUTHEAST ASIA: AN INTEGRATIVE AND SYSTEMIC OVERVIEW……Page 20
COUNTRY ANALYSES……Page 29
CONCLUSION……Page 35
REFERENCES……Page 36
INTRODUCTION AND BRIEF HISTORICAL BACKGROUND……Page 38
ECONOMIC CLIMATE……Page 39
DEMOGRAPHIC FACTORS……Page 43
SOCIAL STRUCTURE AND CULTURE……Page 51
IMPLICATIONS FOR MARKETING……Page 59
CONCLUSION……Page 60
REFERENCES……Page 61
INTRODUCTION……Page 62
NATURAL ENVIRONMENT……Page 63
DEMOGRAPHIC CHARACTERISTICS……Page 65
POLITICAL SYSTEM AND GOVERNMENT STRUCTURE……Page 67
THE ECONOMIC ENVIRONMENT……Page 68
SOCIOCULTURAL ENVIRONMENT……Page 77
CONSUMERS IN THE MONARCHICAL MARKET……Page 82
CONCLUSION……Page 88
REFERENCES……Page 89
INTRODUCTION……Page 91
GEOGRAPHIC AND CULTURAL INFLUENCES……Page 92
POLITICAL EVOLUTION AND STRUCTURE……Page 93
ECONOMIC ENVIRONMENT……Page 98
DEMOGRAPHIC TRENDS AND SOCIETAL WELLNESS……Page 106
IMPLICATIONS FOR MARKETING AND CONSUMER BEHAVIOR……Page 110
FUTURE TRENDS AND EXPECTATIONS……Page 116
CONCLUSION……Page 118
REFERENCES……Page 119
INTRODUCTION……Page 122
A BRIEF INTRODUCTION TO GEOGRAPHY AND CLIMATE……Page 123
A BRIEF INTRODUCTION TO THE ECONOMIC HISTORY OF CHINA……Page 124
THE SOCIOECONOMIC ENVIRONMENT……Page 126
THE DEMOGRAPHIC ENVIRONMENT: POPULATION SIZE AND DISTRIBUTION……Page 132
CULTURE AND CULTURAL CHANGE……Page 136
CONSUMER INCOME AND EMPLOYMENT……Page 141
CONSUMPTION PATTERNS……Page 144
THE MACROMARKETING MIX……Page 154
BACKGROUND……Page 166
STRUCTURE OF THE ECONOMY……Page 167
DEMOGRAPHICS……Page 171
EMPLOYMENT, INCOME, AND HOUSING……Page 172
SOCIAL AND CULTURAL ENVIRONMENT……Page 175
PRICES AND EXPENDITURE……Page 180
CONSUMERS AND HEALTH CARE……Page 183
FOOD CONSUMPTION PATTERNS……Page 186
RETAIL SALES AND RETAIL OUTLETS……Page 189
BRANDING AND MARKETING COMMUNICATION……Page 194
BEGINNINGS OF A ROLE FOR THE INTERNET……Page 200
CONCLUSION……Page 203
NOTES……Page 204
REFERENCES……Page 205
INTRODUCTION AND RECENT HISTORY……Page 215
THE NATURAL SYSTEM……Page 217
THE POLITICAL SYSTEM……Page 219
THE ECONOMIC SYSTEM……Page 223
THE KNOWLEDGE SYSTEM……Page 235
THE EDUCATION SYSTEM……Page 236
THE EXECUTIVE SYSTEM……Page 237
THE MARKETING SYSTEM……Page 238
NOTES……Page 245
REFERENCES……Page 246
INTRODUCTION……Page 249
THE NATURAL SYSTEM: OVERVIEW OF INDONESIA’S GEOGRAPHY AND CLIMATE……Page 250
THE POLITICAL SYSTEM: A BRIEF HISTORY OF COLONIALISM, UNITY, DIVERSITY, AND POLITICS……Page 251
THE ECONOMIC SYSTEM: A LOOK AT SOME BASIC INDICATORS……Page 260
THE SOCIAL AND CULTURAL SYSTEM: ONE NATION, MANY CULTURES……Page 264
THE SOCIAL STRUCTURE SYSTEM……Page 273
THE EDUCATION SYSTEM……Page 280
THE KNOWLEDGE SYSTEM……Page 281
THE MARKETING SYSTEM: CONSUMER BEHAVIOR AND MARKET CONDITIONS……Page 282
THE MARKETING MIX IN INDONESIA……Page 290
A FINAL THOUGHT……Page 297
REFERENCES……Page 298
INTRODUCTION……Page 301
THE BUBBLE ECONOMY……Page 303
THE ECONOMIC ENVIRONMENT……Page 305
THE DEMOGRAPHIC ENVIRONMENT……Page 309
EDUCATION……Page 311
CHANGES IN THE TRADITIONAL FAMILY……Page 312
MATERIALISM, THE ENVIRONMENT, AND HEALTH……Page 318
CONSUMER BEHAVIOR……Page 322
CHANGES IN THE MACROMARKETING MIX……Page 325
DANKAI JUNIORS AND THE PRODUCT MIX……Page 327
FUTURE TRENDS AND EXPECTATIONS……Page 335
MARKETING MANAGEMENT……Page 338
CONCLUSION……Page 339
REFERENCES……Page 340
INTRODUCTION……Page 343
BRIEF HISTORICAL PERSPECTIVE……Page 344
POLITICAL ENVIRONMENT……Page 345
THE ECONOMIES OF THE KOREAS……Page 347
DEMOGRAPHIC AND SOCIAL ENVIRONMENT……Page 358
CULTURAL ENVIRONMENT……Page 364
CHANGES IN THE MACROMARKETING MIX……Page 368
CHANGING TRENDS……Page 375
CONSUMER ISSUES……Page 376
FUTURE TRENDS……Page 378
REFERENCES……Page 382
INTRODUCTION……Page 387
GEOGRAPHY, LAN XANG, AND THE EMERGENCE OF MODERN LAOS……Page 388
THE ECONOMIC ENVIRONMENT……Page 389
SALIENT TRENDS AND ECONOMIC DRIVERS……Page 393
INFLATION……Page 395
INCOME AND EMPLOYMENT……Page 396
NATURAL ENVIRONMENT……Page 398
THE DEMOGRAPHIC AND CULTURAL ENVIRONMENT……Page 399
CHANGES IN CONSUMER BEHAVIOR……Page 406
CONSUMER SAVINGS AND CREDIT……Page 410
CHANGES TO THE MACROMARKETING MIX……Page 411
FUTURE TRENDS AND EXPECTATIONS……Page 416
REFERENCES……Page 419
INTRODUCTION……Page 422
THE NATURAL ENVIRONMENT……Page 423
THE ECONOMIC ENVIRONMENT……Page 424
POLITICAL ENVIRONMENT……Page 431
INVESTMENT CLIMATE……Page 432
TECHNOLOGICAL ENVIRONMENT……Page 435
UNDERSTANDING MALAYSIAN CONSUMER BEHAVIOR……Page 436
SOME STUDIES ON CROSS-CULTURAL CONSUMER BEHAVIOR IN MALAYSIA……Page 441
IMPORTANT TRENDS AND IMPLICATIONS FOR MARKETING AND THE INDUSTRY……Page 444
CONCLUSION……Page 454
REFERENCES……Page 457
INTRODUCTION……Page 462
ENVIRONMENT……Page 463
TRENDS IN MARKETING MIX……Page 482
CONCLUSION……Page 489
REFERENCES……Page 490
THE ECONOMIC ENVIRONMENT……Page 492
THE DEMOGRAPHIC ENVIRONMENT……Page 497
THE CULTURAL ENVIRONMENT……Page 499
THE MARKETING ENVIRONMENT……Page 501
CONSUMER LIFESTYLES……Page 504
CONCLUSION……Page 505
REFERENCES……Page 510
INTRODUCTION……Page 511
STRUCTURE OF THE ECONOMY/ECONOMIC ENVIRONMENT……Page 516
POLITICAL ENVIRONMENT……Page 522
MARKETING INSTITUTIONS……Page 525
CONSUMER LIFE IN PAPUA NEW GUINEA……Page 526
FUTURE TRENDS……Page 529
CONCLUSION……Page 530
REFERENCES……Page 531
THE PHYSICAL ENVIRONMENT……Page 533
THE CONSUMER ENVIRONMENT……Page 534
OVERVIEW OF MAJOR INDUSTRIAL SECTORS……Page 541
INVESTMENT CLIMATE: ELEMENTS OF THE MARKETING MIX……Page 545
REFERENCES……Page 549
INTRODUCTION……Page 551
POLITICAL AND HISTORICAL BACKGROUND INFORMATION……Page 552
ECONOMIC ENVIRONMENT……Page 555
DEMOGRAPHIC ENVIRONMENT……Page 563
CULTURAL ENVIRONMENT……Page 565
CONSUMER BEHAVIOR……Page 570
CONCLUSIONS AND IMPLICATIONS FOR MARKETING MANAGEMENT……Page 586
REFERENCES……Page 593
INTRODUCTION……Page 597
HISTORY……Page 598
ECONOMIC ENVIRONMENT……Page 599
DEMOGRAPHIC AND SOCIOCULTURAL ENVIRONMENT……Page 604
MARKETING INFRASTRUCTURE SYSTEM……Page 609
CHANGES IN CONSUMPTION BEHAVIOR……Page 614
CHANGES IN THE MACROMARKETING MIX……Page 615
FUTURE TRENDS AND EXPECTATIONS……Page 621
REFERENCES……Page 624
INTRODUCTION……Page 626
CHANGES IN THE ENVIRONMENT……Page 629
CHANGES IN CONSUMER BEHAVIOR……Page 645
CHANGES IN MARKETING PRACTICES……Page 647
MARKETING IMPLICATIONS……Page 664
CONCLUSIONS……Page 665
REFERENCES……Page 666
INTRODUCTION……Page 671
LAND OF THE VIET……Page 672
ECONOMIC ENVIRONMENT……Page 676
MARKETING ENVIRONMENT……Page 685
MULTI-INSTITUTIONAL MARKET TRANSFORMATION……Page 691
IMPLICATIONS FOR MARKETING MANAGEMENT……Page 694
CONCLUSION……Page 699
NOTES……Page 700
REFERENCES……Page 701
ABOUT THE EDITORS AND CONTRIBUTORS……Page 704
INDEX……Page 710
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