Managing Public Relations

Focusing on the day-to-day matters of running a PR operation, Managing Public Relations is the first book to balance both corporate and agency needs while addressing the management of a public relations function. Its unique approach stresses the function of PR within the larger scope of business, showing students how to think like their future bosses and colleagues and making them more competitive in today’s job market.nnFeaturesn* Gives students the strongbusiness know-how/strong they need in order to succeed in public relationsn* Directly strongapplies current, foundational research to the day-to-day management/strong concerns of public relations operations, allowing students to connect theory to practice in a demanding environmentn* Balances coverage of both strongagency and corporate/strong (for-profit, non-profit, non-governmental, and governmental organizations) public relations operationsn*Additional ISBNs: 9780199985173, 0199985170, 9780190457730, 0190457732