Consumer Acceptance of Genetically Modified Foods

Robert E Evenson, Vittorio Santaniello9780851997476, 0-85199-747-3

In recent years there have been increasing concerns about the potential health risks of genetically modified foods. Consumer perceptions vary between countries, but are probably most pronounced in Europe and least in North America. These have had a profound and controversial effect on the development of markets for GM products. This book presents a compilation of studies of consumer acceptance to GM foods. Theses studies utilized different methods and evidence including: price and expenditure data; experimental methods; ”willingness to pay”; consumer attitudes; and economic consequences. Case studies cover a range of countries, including the USA, several European countries, Japan, New Zealand and Colombia. Chapters are based on papers presented at meetings of the International Consortium on Agricultural Biotechnology Research, held in Ravello, Italy.

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Table of contents :
Contents……Page 5
Contributors……Page 7
Acknowledgements……Page 9
1 Do Agricultural Commodity Prices Respond To GMO Bans?……Page 11
2 Consumer Acceptance and Labelling of GMOs in Food Products: a Study of Fluid Milk Demand1……Page 19
3 Consumer Purchasing Behaviour Towards GM Foods in The Netherlands……Page 33
4 The Welfare Effects of Implementing Mandatory GM Labelling in the USA1……Page 51
5 Using Simulated Test Marketing to Examine Purchase Interest in Food Products that are Positioned as GMO-free……Page 63
6 Measuring the Value of GM Traits: The Theory and Practice of Willingness-to-pay Analysis……Page 71
7 Willingness to Pay for GM Food Labelling in New Zealand……Page 83
8 Contingent Valuation of Breakfast Cereals Made of Non-biotech Ingredients……Page 93
9 A Comparative Analysis of Consumer Acceptance of GM Foods in Norway and the USA1……Page 105
10 Comparing Consumer Responses towards GM Foods in Japan and Norway1……Page 121
11 Willingness to Pay for GM Foods: Results from a Public Survey in the USA……Page 127
12 A Comparison of Consumer Attitudes towards GM Food in Italy and the USA……Page 141
13 Consumer Attitudes Towards GM Food in Ireland and the USA……Page 153
14 Attitudes Towards GM Food in Colombia1……Page 165
15 Consumer Acceptance and Development Perspectives of Functional Food in Germany……Page 173
16 Factors Explaining Opposition to GMOs in France and the Rest of Europe……Page 179
17 Introducing Novel Protein Foods in the EU: Economic and Environmental Impacts1……Page 199
18 Consumer Attitudes Towards GM Foods: The Modelling of Preference Changes……Page 219
Index……Page 241